MRR $527K (+13% vs Feb) · 3 stock alerts from Atlas · Nicola sync at 8:30 · Amazon call at 9:00 · Watermelon draw tomorrow
⏳ Needs Approval
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Atlas: Reorder Watermelon 60-pack
642 ATS · 3 days cover · Wellforth PO $18,200
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Plutus: Reclassify freight to COGS
$4,200 Feb freight currently in OpEx
Agents
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Hermes7:49
Sent Charlie Healey email, Julia CC'd ✅
2
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Atlas7:30
⚠️ Watermelon 3 days cover, Variety oversold
3
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Apollo7:15
Meta ROAS 1.42x — creative fatigue flagged
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Plutus7:30
Mar pacing $680K — record month if held
1
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Lisa7:42
862 tickets this week, 80 open, 0 escalations
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Agents
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Briefing
⏳
Queue
⚙️
Config
7:53
5G📶🔋
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Plutus
Online · Wealth Engine
Morning, Steve. March is tracking to be a record month. Here's where we stand:
MTD Revenue
$363K
↑ Pacing $680K
MRR
$527K
↑ 13% vs Feb
Cash Position
$312K
↑ Healthy
GP2 (30d)
70.0%
Stable
At this trajectory, Q1 closes around $1.5M. Annualised, we're looking at a $6M+ run rate, up from ~$3.8M same period last year. That's a business doing $10M calendar year.
7:30 AM
What's the biggest margin leak right now?
7:35 AM
Shipping. You're eating ~$8.40/order average on delivery, but charging $6.99 flat. That's a $1.41 bleed per order, roughly $4,200/mo at current volume.
Two moves worth considering:
1. Bump free shipping threshold from $50 to $65 — captures 18% of orders currently getting free shipping on small carts
2. Reclassify freight allocation in Xero — $4,200 of Feb freight is sitting in OpEx, should be COGS. That alone shifts GP2 up ~0.3 points.
I've queued the Xero reclassification for your approval.
7:36 AM
Good call on the reclassification. What does the path to $100M valuation look like?
7:48 AM
At current multiples for DTC subscription businesses (3-5x revenue), you need $20-33M revenue for a $100M valuation.
At 4x (realistic for 70% GP, high retention):
Target Revenue
$25M
Current Run Rate
$6.2M
That's 4x growth from here. With US launch adding a second engine, I model it at 18-24 months if you nail the US playbook.
7:49 AM
7:53
5G📶🔋
Morning Briefing
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Plutus
Finance
March pacing for record month at $680K. YTD $1.22M across 16,197 orders. MRR growth accelerating.
MTD Rev
$363K
↑ Record pace
MRR
$527K
↑ 13% vs Feb
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Atlas
Supply Chain
3 stock alerts active. Watermelon critical at 3 days cover. Variety Pack oversold. Blackcurrant needs PO this week.
🔴 Watermelon: 642 ATS, projected stockout Mar 19
🟡 750ml Bottle: 24 days, no PO in pipeline
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Apollo
Growth
Meta ROAS dropped to 1.42x (below 2x threshold). Creative fatigue on top 3 ads. Google holding strong at 2.54x. Need fresh creative this week.